As an eCommerce business owner, you must be wondering how Google decides website rankings. Well, Google keeps updating its algorithm so it is not easy to know Google’s way of assigning rankings to websites. Google algorithm considers and evaluates various factors before assigning ranks. An SEO company in London can be hired to help you rank higher on search engine results pages (SERPs).
Every business owner wants their website to rank higher on search engines. Higher rankings mean more visibility which results in more organic traffic. Remember, websites are not ranked by Google, instead web pages are ranked. Yes, the complex algorithm also impacts the website. When you hire an SEO services company in London, they will update your site’s content according to the algorithm.
On Page Ranking Factors
The quality of your on page content and your website’s architecture impact the rankings on the search engine. Your digital marketing services company can optimise your web pages to improve your rankings.
Quality of Your Content
The quality of your content is one of the most crucial factors when it comes to higher search engine rankings. Write detailed content after proper research. Collaborations with niche experts can be very useful. Make some efforts to build trustworthiness. Check your content for accuracy. Remember search engines look for experience, expertise, authoritativeness and trustworthiness (E-E-A-T) when rating the content.
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What is the Search Intent?
The search engines look for the search intent behind any query that a user types into the search bar. For example, search engines know the difference between ‘mango’, the fruit and ‘Mango’, the fashion brand. Let’s know various types of search intent:
Informational: A search query, which is a question by a user is considered informational. The user wants to know details about the topic they are searching for.
An SEO and social media marketing agency in London can be hired to stay ahead of your competitors.
Navigational: When a user is searching for a specific website or a web page. For example, the login page of LinkedIn or a particular topic on a particular news portal.
Commercial: When a search query shows a future purchase intent, it’s considered commercial. For example, a user may search for ‘the best washing machine’. It could be any product related search that could help them find out the product details to ease their shopping decision.
Transactional: This type of intent is when the user is ready to buy a product. For example, a user types the keyword – ‘buy washing machine’.
Search intent directly impacts the rankings as the search engines will show the sites for a query only when the content is relevant to the search query. For your page to be ranked for a search query, your page must have the content that the user is searching for. Hire an SEO services company in London as they have expertise in optimising the website content.
Usability: Great user experience is another factor, which is considered by search engines when deciding website rankings. A website that is mobile friendly will be ranked higher as compared to one which is not. If two websites are equal on all other factors for search keywords, then the speed is taken into account. The faster site would rank on top and the slower one would be placed below it. Your SEO and social media marketing agency in London can optimise your core web vitals to ensure higher rankings on search engines.
Off Page Factors
The off page factors are crucial from the perspective of Google rankings. A website with a higher domain and page authority will be ranked higher. Having a Google business profile will impact your trustworthiness. More quality backlinks will mean your website is a trusted one. And it can lead to higher rankings on SERPs.
It’s time to leverage digital marketing services to improve the visibility and rankings of your website on search engines.