Google Ads function based on a bidding model where the advertising companies bid for the opportunities to place their adverts in specific positions with reference to the keywords they would wish to see them associated with. However, the bid can sometimes be inversely proportional to the placement; that is, the higher the bid, the lower the placement. Knowledge of Google Ads auction mechanism it’s vital for optimization, especially if you are in cooperation with Google ads experts in Bangalore.
1. Keyword Selection and Bidding
The Google Ads auction begins when a user searches the Google search engine. The other ads you see are determined by an auction which advertisers make for keywords relevant to that search query. You hereby state the actual amount that you are willing to pay for a single click to your ad. It is always desirable to consult an expert Google Ads specialist located in Bangalore to select a proper set of keywords and set the proper bids.
2. Ad Rank Calculation
Ad Rank defines the position of the ad in the list of the search results page for the seller’s products. Google considers two main factors: on your bid amount and the quality of your ad and these are very important criteria that you have to consider. Quality score is defined as relevance and finally as the expected click through rate (CTR) on the ad and the relevancy of the landing page. They also observed that even if you bid lower than competitors you can outrank them when you have a well-optimised ad with high Quality Score.
3. Cost Per Click (CPC)
The fee that you have to pay per click is equal to the Ad Rank of the advertiser below you, divided by your Quality Score plus a small addition. It also means that increasing the quality and, consequently, relevance of ads can reduce the price of a single click.
4. Continuous Optimization
Google Ads is not something that can be set up and then left alone. It includes the constant fine-tuning of keywords, ad messages, bid price, and the relevant web page. To avail this, one should engage a Google Ads professional based in Bangalore who can tweak the campaigns more often for optimum performance, conversion at cheaper rates.
It is crucial for an AdWords campaign to understand this auction process and getting expert support makes much sense to reap results.
FAQs: How the Google Ads Auction Works
- What is the Google Ads auction?
Google Ads auction refers to the bidding system that is used by the advertisers in the determination of the position that they are to be accorded on the Google search results page for a given keyword. It enables the targeted advertisement that delivers the best adverts to the users.
- Does the highest bid always win the auction?
Well, this is an interesting twist; the highest bid will not always allow you to be on the first page. Google also takes into account the ad relevance which is made up of factors such as the expected click-through rate (CTR), and landing page experience.
- What is Ad Rank?
Ad Rank is a value that google uses to determine the position of the ad on the auction. This fee is determined by the bid that you place and the Quality of your advertising message or Quality Score. The higher the Ad Rank the better the position of the advert.
- How is Cost Per Click (CPC) determined?
CPC is calculated based on the Ad Rank of the advertiser below you, divided by your Quality Score, plus a small increment. This ensures you never pay more than is necessary to maintain your ad’s position.
- How can I improve my Ad Rank?
Relevance of keywords, enhancement of your ad text, and fine-tuning of your destination URL will all seem to have had an impact on the overall Ad Rank. It is also possible to resort to a specialist in Google Ads to fine-tune the promotion indefinitely for better performance.